TALENT TRACK - ELICITING IT RIGHT ART OF GAUGING STAFF SENTIMENTS CAN BE TOUGH
HR MANAGERS often fail to see the pitfalls of conducting 360-degree employee satisfaction (E-SAT) surveys. Sometimes, they do see the shortcomings of their methodology, but fail to see a way out. Many HR managers tend to conduct the survey through an online portal or an external agency. However, many of them fail to realize that if the program is poorly designed, it is not going to help the organization in any way. Here are the top 5 mistakes that HR managers of most companies make:
E-SAT surveys are done by the HR department. E-SAT surveys should be done by a separate task force. I know this sounds contra-intuitive, but it is the truth. HR departments tend to treat E-SAT more as an activity which has to be completed mandatory. The HR should work towards getting the co-operation of business managers and leaders to conduct the survey as a team, regardless of whether you do it internally or through an external agency.
Do not have well-defined objectives for the survey: You cannot conduct the survey without any objectives. Work as a team to finalize the key objectives for the survey. For all you know, your exit interview results can help as one of the sources to understand major pain areas. For example, if employee-manager relationship is a key issue, your survey results will help you quantify the problem and give you the direction to plan appropriate HR initiatives. You may not want to add an evident problem as an objective, like, for example, salary satisfaction.
Selection of questions is misguided: This is like going to a chemist and asking him for medicine to cure your cold. What does the chemist know about your medical record to recommend the right medication? Nothing. He just wants to make money and so suggests the most expensive medication. You need a doctor who understands the cause and treats. You cannot do an internet search for questions and create a survey questionnaire. Involve business managers in the questionnaire design. Business managers are the ones who work very closely with people and their involvement in the area of questionnaire design and target output are vital for the success of the program. Do not have too many redundant questions; limit it to 20 to 25, with 5 choice answers.
Not adequate employee participation: I’ve often observed low participation for such surveys. Even accounting for those on leave and those who may have missed the communication on the survey, you should have more than 60% of the organization responding to the survey. Any less and you are undertaking a useless exercise. Different companies find different ways to increase employee participation — find one that works best for you.
Implementation task force too high-profile: A task force comprising only of senior managers to implement the action items as a result of the survey will not help. The end result may not be as desired. Instead, a few people who have responded to the survey need to be made part of the team in addition to the HR & business managers. This helps in smooth implementation and a wider reach. Otherwise, the same problems will crop up in the next survey. A team, well-defined objectives, appropriate questionnaire, good participation and a right task force will make this program a success. Do not forget to tell people in a periodic manner on what you are doing with the survey results.
Rajkumar D, senior manager , (HR), Microland
rajdraj@yahoo.co.in http://www.linkedin.com/in/rajdraj